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TIME Hotels Executive Team

Fast growing and forward-thinking, the Emirati hospitality team at TIME Hotels is supplemented by an infusion of international talent that has helped us elevate our vision beyond the United Arab Emirates. With the skills of team members from across the world, we have launched successful properties in Dubai, Sharjah, Ajman, Fujairah, and Doha, and now anticipate our expansion into Saudi Arabia, Egypt, and beyond. On every level, from in-room guest services to events staffing, our team’s talent and passion for hospitality has earned us accolades and continued our path to excellence. 

Excellence in Leadership is core to our belief in what makes TIME Hotels’ continued success. Meet the Executive team! Carefully selected as the best talents to drive TIME Hotels’ vision forward.

Mohamed Awadalla

Chief Executive Officer

Mohamed Awadalla In A Suit

An international hotelier with over three decades of experience, Mohamed Awadalla has worked with some of the leading global hospitality companies including Mövenpick Hotels & Resorts, Hilton International and Rotana Hotels. Awadalla began his career with the well-known Swiss hotel group, Mövenpick Hotels & Resorts in Luxor, Egypt. Later he joined Hilton International in Luxor and was subsequently tasked with running the travel trade division out of the Area Sales Office in Cairo, with the responsibility of 12 properties.

In 1996, Awadalla relocated to the UAE, and returned to operations, joining the Hilton Corniche Residence team in Abu Dhabi as Rooms Division Manager where later on he was appointed for the role of Director of Business Development for the Al Ain Hilton Hotel. Following his successful tenure with Hilton International, he joined Al Maha Rotana Hotel, Abu Dhabi, as General Manager in 2004. His reputation for operational excellence then saw him take on the role as opening General Manager for the new five-star Al Manshar Rotana in Kuwait City, where he quickly established brand presence, setting new standards of hospitality within the local market.

In 2007, Awadalla joined the UAE Private Investment Company to develop their Hospitality Division and in 2012 TIME Hotels was established and he took up the role of the CEO. Being one of the co-founder, he responsible for the overall success of the company and a remit to spearhead the future development and drive the commercial success and the effectiveness of TIME Hotels’ strategy as Middle East success story.

William Costley

Chief Operating Officer

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A passionate hotelier, he started in the hospitality sector in his native Scotland in 1983 with Trust House Forte Hotels and built a stellar career spanning over 40 years with Embassy, Hilton and Minor Hotels. He moves from Bangkok where he was the Senior Vice President – Asia for Minor Hotels and previously based in Dubai where he was Senior Vice President Operations overseeing the group’s Arabian Peninsula and Turkey region.

Prior to this he was based in Singapore as Hilton’s Vice President Operations for Southeast Asia and India for seven years. He has managed properties in first-tier city and resort destinations from London, Istanbul, UAE, Egypt, Sri Lanka and Malaysia.

Hailing from a diverse background in hospitality management, Costley has held various senior leadership positions in renowned hotel chains, earning accolades for his exceptional leadership skills, strategic planning, commercial excellence as well as a genuine passion for the development of all team members.

Over the years, he has attended leadership, commercial and strategic programs at Cornell University, IMD Business School Lausanne, EHL Lausanne, University of Michigan’s executive HR strategy program and the London Business School. He is also a Fellow of the Institute of Hospitality in the UK

William is poised to contribute significantly to the continued success and expansion of TIME Hotels

Soumitra Saha

Vice President of Finance & Corporate Services

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Soumitra, is a Chartered Accountant, with 35 + years of experience in hospitality and the food processing industry. He has opened and worked in multiple hotels at multiple locations, as finance head of the business, and has worked with some exceptional talents, across countries.

A commercially focused and seasoned professional, who worked with Indian and Global brands – Oberoi, HJ Heinz, Leela Hotels & Resorts, Hyatt and Movenpick, in India and outside, Soumitra has consistently delivered “financial results” that meet or surpass exceptions, while remaining focused on “best practices”. Soumitra has the ability to think outside the box with a mission to get the best result for the business and to sweat the asset to maximize returns. Therefore, peak revenues and operating profits always partnered unblemished audit and statutory reports.     

From the time he began his professional journey he believed in the 4C’s of business – Customer, Compliance, Cost and Cash, in that order! He says, “It has stood me in good stead and has also worked extremely well for the businesses I have had the honor to represent”.

Gaetan Lavoie

Vice President of Technical Services

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Gaetan Lavoie, began his career with the Novotel Hotels in Canada in 1991 and, over the next nine years oversaw the opening and renovation of properties across North America. In 2002, he took responsibility for the new property Renaissance Hotel in Montreal, overseeing the property’s eventual sale four years later. In 2007, he joined the SNC Lavalin as Facility Manager, overseeing 97 locations, and in 2014 he joined TIME Hotels as Corporate Director of Technical Services.

Eddie Ignatius

Vice President of Innovation & Quality Excellence

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As the Vice President of Innovation and Quality Excellence at TIME Hotels,  Eddie is responsible for implementing and monitoring all corporate quality programs, corporate social responsibility initiatives, technology enhancement and development, and leading significant company projects. He has successfully delivered multiple initiatives that improved guest satisfaction, operational efficiency, and profitability.

Eddie has a strong background in hospitality management, with 22+ years of experience in various roles, including human resources, training and development, front office, guest service, quality assurance, research & development, commercial and revenue. Eddie is passionate about creating a culture of innovation and excellence, and  strive to empower his team and partners to achieve the highest standards of service and performance.

Ahmed Al Mulla

Vice President of Government Affairs


A UAE National, Ahmed Al Mulla, who was born and raised in Umm Al Quwain, has been with TIME Hotels since 2012. With over 20 years in the security industry, Al Mulla gained a wealth of international experience working for the Dubai Airport and different Government facilities. As the Groups’ Corporate Director of Security, Al Mulla, is responsible for developing, implementing and managing the overall company process for security strategy. He builds and maintains key relationships with the Government and private sectors to ensure TIME remains aligned with State standards as it expands internationally. He is a key player in supporting TIME’s vision, operations and the protection of its stakeholders, assets and interests.

Shymaa Fahim

Corporate Director of Marketing & Communication

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Shymaa is a Dynamic, results driven marketing strategist with over 12-years industry experience and demonstrated success in renown brands such as Hilton Hotels & Resorts, Radisson Hotel Group and now she settled in TIME Hotels. Solid track record to develop the Marketing strategies and running successful results-driven marketing campaigns.

Idealistic, open minded and results driven marketing professional with a record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment. 

Shivani Sharma

Corporate Digital Marketing Manager

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Shivani, a dynamic and results-driven digital marketing strategist with over 5 years of industry experience, who has been making waves at TIME Hotels. With a proven track record of success, she has played a pivotal role in the growth and success of TIME Hotels. Her idealistic and open-minded approach, coupled with her unwavering drive for achieving exceptional results, sets her apart in the highly competitive and demanding field of digital marketing.

Shivani's visionary leadership has been instrumental in guiding TIME Hotels through successful marketing campaigns and initiatives. She has a keen eye for detail, ensuring that every aspect of a campaign is meticulously planned and executed to drive maximum impact and results.

Majd Hamamouchi

Corporate Director of Business Development

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Majd Hamamouchi has in-depth knowledge of Hospitality investment and Management.

With his extensive experience for more than 20 years in the hospitality and tourism sector in senior positions (Morocco, Dubai, Hong Kong), Majd is a strong Leader with high level of organization and management skills, Goal oriented and results driven Person.

Majd holds an an MBA in Strategy and Marketing with large network at global level, excellent communication (French, Arabic, English) negotiation and presentation skills with proven track record of implementing and developing hospitality business, Real Estate, hospitality investment & fundraising.  

Esraa Morsy

Business Development Manager 


Esraa, a seasoned professional in Marketing and Process Management, brings over nine years of extensive experience in Business Development, Sales, and Marketing to our team. Her expertise, garnered from esteemed organizations such as Altayer Group, Carter & White, and Gulf International Company, is a testament to her exceptional networking skills and her ability to foster strong client relationships crucial for driving sales growth. Throughout her distinguished career, she has consistently demonstrated a strategic approach to business development, showcasing her proficiency in marketing strategies and process management. Her track record speaks volumes about her capacity to deliver results and her dedication to excellence.

Her diverse background and deep understanding of the industry will undoubtedly contribute to the continued success and growth of TIME Hotels.

Nuran Kilani

Corporate Director of Commercial


Nuran, a seasoned commercial professional and change catalyst, results driven brings over two decades of invaluable experience in commercial management. She has worked with renowned hospitality brands such as Hilton, Hyatt, Shangri-La, Emaar, Louvre, Rixos, and Millennium, among others.

Throughout her extensive career, Nuran has consistently demonstrated exceptional commercial acumen and market intelligence, making her a valuable asset to our team.

Her diverse background and deep understanding of the industry will undoubtedly contribute to the continued success and growth of TIME Hotels. Nuran is not only highly experienced but also highly qualified, holding certifications in Hotel Business Administration and an MBA in Digital Marketing. Her combination of practical expertise and academic achievements makes her uniquely suited to lead Time Hotels' Commercial Team to new heights.

Waleed Samir

Corporate Information Technology Manager

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Dynamic, idealistic, open minded and results driven IT professional with over 25 years of record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Solid record in systems automation and adoption, In-Room technology, and integrated internal processes. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment.

Waleed Samir, is currently holding the role of Corporate Manager of IT, responsible for setting objectives and strategies for the IT department, selecting and implementing suitable technology to streamline all internal operations and help optimize their strategic benefits, designing and customizing technological systems and platforms to improve customer experience as well as business processes while assessing current processes, recommending software upgrades, and directing the executive team on the best processes.

Ahmed Zaki

Corporate Legal Counsel


Ahmed Zaki graduated in Egypt with a degree of Faculty of Law in 2008 and started his career working in his home country as a lawyer associate in one of the well-known Lawyer’s Office. As a goal getter, he wanted to expand his horizon, therefore in 2012 he explored the opportunities in Dubai, UAE and until date he is overseeing and managing the Legal Department as a Legal Counsel responsible to make sure that company's business is adhering to law, give legal advice and monitor all applicable legal aspects.

Mohammed Sajeev

Corporate Material Manager

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Mohammed Sajeev is an accomplished Purchasing Head with 16 years of progressive Middle East regional experience. With a strong background in supply chain management and a keen eye for brand and quality, this professional has consistently delivered exceptional results throughout their career and demonstrated success in renown brands such as Marriot & Millenium Hotels.  Currently serving as the Group Materials Manager at TIME Hotels and ensuring efficient supply chain operations for the entire group.