TIME Hotels is a fast-growing, forward-thinking brand powered by a dynamic Emirati hospitality team, enriched with international talent. This global blend of expertise has enabled us to extend our vision beyond the United Arab Emirates. With successful properties already in the UAE and Doha, we are now poised for expansion into Saudi Arabia, Egypt, the Maldives, and beyond. From exceptional in-room guest services to skilled event staffing, our team’s dedication and passion for hospitality have earned us numerous accolades, propelling us on our journey toward excellence.
At TIME Hotels, Excellence in Leadership is at the heart of our success. Meet our Executive Team a group of carefully selected professionals who embody our commitment to driving the brand’s vision forward.
An international hotelier with over three decades of experience, Mohamed Awadalla has worked with some of the leading global hospitality companies including Mövenpick Hotels & Resorts, Hilton International and Rotana Hotels. Awadalla began his career with the well-known Swiss hotel group, Mövenpick Hotels & Resorts in Luxor, Egypt. Later he joined Hilton International in Luxor and was subsequently tasked with running the travel trade division out of the Area Sales Office in Cairo, with the responsibility of 12 properties.
In 1996, Awadalla relocated to the UAE, and returned to operations, joining the Hilton Corniche Residence team in Abu Dhabi as Rooms Division Manager where later on he was appointed for the role of Director of Business Development for the Al Ain Hilton Hotel. Following his successful tenure with Hilton International, he joined Al Maha Rotana Hotel, Abu Dhabi, as General Manager in 2004. His reputation for operational excellence then saw him take on the role as opening General Manager for the new five-star Al Manshar Rotana in Kuwait City, where he quickly established brand presence, setting new standards of hospitality within the local market.
In 2007, Awadalla joined the UAE Private Investment Company to develop their Hospitality Division and in 2012 TIME Hotels was established and he took up the role of the CEO. Being one of the co-founder, he responsible for the overall success of the company and a remit to spearhead the future development and drive the commercial success and the effectiveness of TIME Hotels’ strategy as Middle East success story.
William has an impressive forty-one years of experience in the hospitality industry, during which he has honed his expertise in management and the formulation of internal controls and policies to comply with our established best practices. His extensive knowledge and dedication will be instrumental as he takes on the responsibility of overseeing the day-to-day operations of all properties and the company in general, working tirelessly to ensure our short and long-term success.
Beyond his remarkable tenure, William's passion for operational excellence is evident in his proven track record of driving success in renowned hospitality establishments. His 32-year tenure with Hilton exemplifies his commitment to elevating guest experiences and spearheading strategic growth initiatives. His comprehensive understanding of hotel operations, coupled with a keen eye for innovation and customer satisfaction, makes him a valuable addition to the TIME Hotels Executive team.
In his capacity as COO, William will lead with a strategic vision that will not only enhance operational efficiency but also drive revenue growth and maintain the highest standards of guest service across all TIME Hotels properties.
Soumitra, is a Chartered Accountant, with 35 + years of experience in hospitality and the food processing industry. He has opened and worked in multiple hotels at multiple locations, as finance head of the business, and has worked with some exceptional talents, across countries.
A commercially focused and seasoned professional, who worked with Indian and Global brands – Oberoi, HJ Heinz, Leela Hotels & Resorts, Hyatt and Movenpick, in India and outside, Soumitra has consistently delivered “financial results” that meet or surpass exceptions, while remaining focused on “best practices”. Soumitra has the ability to think outside the box with a mission to get the best result for the business and to sweat the asset to maximize returns. Therefore, peak revenues and operating profits always partnered unblemished audit and statutory reports.
From the time he began his professional journey he believed in the 4C’s of business – Customer, Compliance, Cost and Cash, in that order! He says, “It has stood me in good stead and has also worked extremely well for the businesses I have had the honor to represent”.
Mahmoud Gawad is a seasoned hospitality finance executive with over 30 years of international experience across the UK, Middle East, and Africa, having worked with leading global hotel brands.
Throughout his career, Mahmoud has held senior financial leadership roles, driving financial performance, strengthening internal controls, optimizing cash flow, and supporting successful hotel pre-opening projects. His expertise spans financial strategy, risk management, budgeting, reporting, cost optimization, and finance transformation.
Prior to joining TIME Hotels, Mahmoud served as Group Director of Finance in Saudi Arabia, where he led key improvements in financial policies, procedures, reporting processes, and digital transformation initiatives.
As Vice President of Finance – Egypt at TIME Hotels, Mahmoud provides strategic financial leadership to support operational performance, financial discipline, sustainable growth, and the continued expansion of the Group’s presence in Egypt.
Eddie Ignatius is a senior hospitality executive with over 20 years of experience across the Middle East and Asia, with expertise spanning Quality Assurance, Business Excellence, Guest Experience, Service Excellence, and People & Culture.
Throughout his career, he has led the development of quality frameworks, brand and service standards, audit and guest experience programs, health & safety practices, and performance improvement initiatives across multi-property hotel operations.
Eddie has also played an active role in hospitality technology transformation, system enhancement, and integrated quality management, leveraging technology and guest insights to strengthen operational performance, organizational effectiveness, and the overall guest journey.
A strong advocate of continuous improvement, service culture, and people development, Eddie holds an Executive MBA from the University of Northampton, United Kingdom, together with qualifications in Hospitality Management and Commerce & Marketing.
Nuran Kilani is a seasoned hospitality executive with a proven track record of driving commercial performance, revenue optimization, and asset value growth across leading international hotel brands and regional operators. As a vice president Commercial Officer, she brings a strategic, data-driven approach to unlocking profitability while aligning operational excellence with long-term investment objectives.
Throughout her career, Nuran has held leadership roles across globally recognized brands including Conrad Hotels & Resorts and Hyatt International, as well as prominent regional and luxury operators such as Emaar Hospitality Group, Shangri-La Group, and Rixos Hotels. Her experience also spans dynamic and fast-growing portfolios including Dusit International, TIME Hotels, Louvre Hotels Group and Tabuk Investment & Tourism
With deep expertise across revenue management, sales, distribution, and business development, Nuran is known for challenging traditional hospitality performance metrics shifting the focus from short-term revenue gains to sustainable cash flow, profitability, and asset value creation. She consistently bridges the gap between hotel operations and investor expectations, positioning assets for long-term success.
Nuran has successfully led commercial transformations across diverse hotel and resort portfolios, navigating complex market dynamics with agility and foresight. She is particularly passionate about redefining resort and experiential hospitality models, unlocking new revenue streams, and building strategic partnerships that enhance both guest experience and financial returns.
Pavel is a highly qualified expert in his field with a degree in engineering. He has over 20 years of professional experience in project management and operations. Throughout his career at Radisson Hotel Group & Corinthia Hotels, he has successfully completed numerous projects. Pavel is also a developer of operational guidelines and participates in the development of technical standards. He has a deep understanding of the hospitality industry and places a strong emphasis on safety and comfort.
A UAE National, Ahmed Al Mulla, who was born and raised in Umm Al Quwain, has been with TIME Hotels since 2012. With over 20 years in the security industry, Al Mulla gained a wealth of international experience working for the Dubai Airport and different Government facilities. As the Groups’ Corporate Director of Security, Al Mulla, is responsible for developing, implementing and managing the overall company process for security strategy. He builds and maintains key relationships with the Government and private sectors to ensure TIME remains aligned with State standards as it expands internationally. He is a key player in supporting TIME’s vision, operations and the protection of its stakeholders, assets and interests.
Shymaa is a Dynamic, results driven marketing strategist with over 12-years industry experience and demonstrated success in renown brands such as Hilton Hotels & Resorts, Radisson Hotel Group and now she settled in TIME Hotels. Solid track record to develop the Marketing strategies and running successful results-driven marketing campaigns.
Idealistic, open minded and results driven marketing professional with a record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment.
Shivani Sharma, the Corporate Digital Marketing Manager at TIME Hotels, is a dynamic and results-driven strategist with over five years of experience in the hospitality industry. At just 27, she oversees digital marketing operations for 11 properties, leading a team of 11 marketing professionals per location. One of her significant achievements includes spearheading the development of TIME Hotels' in-house app, enhancing customer engagement through exclusive deals and touchless interactions. This initiative has strengthened customer loyalty and streamlined user experiences. Shivani's strategic focus has led to remarkable revenue growth, through direct bookings via the company website. Her targeted campaigns across digital and social platforms, significantly boosting brand visibility.
In 2025, she was honored as one of the Best 30 Sales, Marketing, and PR Leaders in the Middle East by Hozpitality, recognizing her exceptional contributions to the industry. Shivani's leadership was pivotal in the comprehensive rebranding of TIME Hotels, transforming its visual identity and market positioning. This effort culminated in a successful launch at the Arabian Travel Market, reinforcing the brand's appeal to both new and returning clients.
Her expertise extends to organic reach, SEO, and keyword optimization, ensuring TIME Hotels' website maintains high performance. Shivani's meticulous approach to content management, performance marketing, and insightful reporting reflects her deep technical expertise and commitment to process enhancement. Currently, she is leading the strategy development for TIME Hotels' new loyalty program, aiming to further enhance customer engagement and retention. Shivani's innovative approach and unwavering commitment continue to set benchmarks for excellence in hospitality marketing.
Dynamic, idealistic, open minded and results driven IT professional with over 25 years of record of achievements and demonstrated success, while providing visionary leadership in highly competitive and demanding fields. Solid record in systems automation and adoption, In-Room technology, and integrated internal processes. Excellent organizational and project management skills complemented with effective communication. Possess the understanding and acclimating skills to work in a multi-cultural environment.
Waleed Samir, is currently holding the role of Corporate Manager of IT, responsible for setting objectives and strategies for the IT department, selecting and implementing suitable technology to streamline all internal operations and help optimize their strategic benefits, designing and customizing technological systems and platforms to improve customer experience as well as business processes while assessing current processes, recommending software upgrades, and directing the executive team on the best processes.
Ahmed Zaki graduated in Egypt with a degree of Faculty of Law in 2008 and started his career working in his home country as a lawyer associate in one of the well-known Lawyer’s Office. As a goal getter, he wanted to expand his horizon, therefore in 2012 he explored the opportunities in Dubai, UAE and until date he is overseeing and managing the Legal Department as a Legal Counsel responsible to make sure that company's business is adhering to law, give legal advice and monitor all applicable legal aspects.
Mohammed Sajeev is an accomplished Purchasing Head with 16 years of progressive Middle East regional experience. With a strong background in supply chain management and a keen eye for brand and quality, this professional has consistently delivered exceptional results throughout their career and demonstrated success in renown brands such as Marriot & Millenium Hotels. Currently serving as the Group Materials Manager at TIME Hotels and ensuring efficient supply chain operations for the entire group.
Esther is an accomplished Corporate Business Manager at TIME Hotels, bringing a wealth of expertise in hospitality management, business development, and strategic operations. With a strong focus on property & Restaurants development, she plays a key role in driving growth and operational excellence within the organization.
Holding a degree in Hospitality Management from the American Hotel & Lodging Institute, Esther has a deep understanding of the industry's evolving landscape. Her ability to develop strategic partnerships has made her a vital asset to TIME Hotels.
She is an experienced Hospitality Real Estate Expert, with strong analytical, negotiation skills and international exposure.
Mohamed Hussein is a seasoned professional specializing in property development within the hospitality sector. In his current role at TIME Hotels, he is instrumental in expanding the company's portfolio across the UAE, Middle East and Northern Africa. His responsibilities encompass overseeing the development of new properties, ensuring the integration of high service standards, and managing facility operations to enhance guest experiences. Mohamed's strategic approach combines technical expertise with a deep understanding of market dynamics, positioning TIME Hotels for sustained growth and operational excellence in the competitive hospitality industry.
Mohamed Hatem is a Business Development at TIME Hotels, supporting the Group’s portfolio growth, management acquisitions, and expansion strategy, with a particular focus on the Egyptian market.
He brings over seven years of experience across business development, real estate, partnership management, and project management. Prior to joining TIME Hotels, Mohamed held roles with IWG Plc and PepsiCo Egypt, where he gained extensive experience in partnership development, real estate transactions, commercial negotiations, and the management of large-scale projects.
His diverse professional background also includes international project management and real estate consultancy, providing him with a broad commercial perspective and a strong understanding of market development, investment opportunities, and strategic partnerships.
Mohamed holds a Bachelor of Law from Ain Shams University and a Real Estate Diploma from The American University in Cairo, complemented by professional certifications in finance, marketing, and property investment.
Wendo is an accomplished finance and business professional with extensive experience in accounting, auditing, financial management, compliance, and business advisory across a diverse portfolio of organizations in Tanzania.
Throughout her career, she has supported businesses in strengthening financial governance, budgeting and planning, financial reporting, loan management, payroll, regulatory compliance, and overall financial performance. Her advisory experience includes the preparation of business plans and audited financial statements, as well as supporting organizations in securing financing and meeting statutory and regulatory requirements.
Beyond finance, Wendo brings experience in business development, entrepreneurship, client relationship management, and consultancy, providing her with a well-rounded perspective on both financial and commercial operations.
Known for her analytical and collaborative approach, she combines financial discipline with a practical understanding of business needs and stakeholder relationships. She holds a qualification in Accounting from the College of Business Education (CBE), Tanzania.